In-App Purchase Trends of Leading Apps
After years of rapid shifts—from pandemic-fueled spikes to post-IDFA correction—mobile gaming is entering a new chapter. How are forward-thinking leaders embracing the new era of growth? The free 2025 Mobile Gaming report analyzes 24 months of IAP revenue and user behavior data across 100+ top apps—revealing how leading games are growing revenue, converting and acquiring valuable users across global markets.
What’s inside the report
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Maximizing value across the user journey
Find out strategies leading games use to increase LTV across acquisition, engagement, and monetization -
Payer and revenue growth trends
Discover how leading titles are increasing LTV and ARPPU—even as overall install volume remains flat -
Acquisition strategies that set the top 5 apps apart
Learn how the top 5 advertisers differ from the rest, from global budget distribution to ROAS and re-engagement focus. - Growth opportunities in new markets
Explore why growth-minded marketers are looking beyond the U.S. and Tier 1 regions to find efficient scale.
Download free now!