Is it possible to achieve sustainable brand growth amid rising inflation and living costs? According to marketing experts GfK, the answer is yes – but only if businesses adopt the right brand strategy and positioning.
GfK offers six recommendations for brands to implement right now to thrive and outperform the competition in today’s turbulent economy. You will find out how optimising your marketing spend, strengthening your USP and prioritising brand growth at all levels are key ingredients for success.
GfK also explores the importance of brand consistency and revisiting consumer segmentation, and why AI should always be combined with the human touch to get the best results.