Hand-in-hand with choosing the right marketing technology is ensuring that you’re prepared to evaluate your options strategically. Too often marketers buy tools they don’t end up using or fail to integrate existing tools in their martech stack.
To help marketers avoid common martech pitfalls, this eBook will discuss tactics for evaluating your martech stack (and future marketing technologies), including:
- Why and how to create technology use cases
- How to understand your martech ecosystem
- How to understand your end goals for your martech stack
- How to put the principles into practice with a relevant case study
If you’re ready to stop buying more technology in order to make your existing technology work, read on