A Foundational Guidebook to Understanding the Marketplace Model
If you take a look at the most successful eCommerce companies in recent years, you’ll see one thing in common: They utilise a marketplace model. Drawn by the convenience, value, and selection marketplaces offer, business buyers and retail consumers alike are turning to marketplaces to buy what they need anytime, anywhere.
So the idea of adopting the marketplace model sounds enticing, but where do you start? Our Ultimate Guide to Online Marketplaces serves as a solid foundation for everything you need to know before taking your first steps.
What's inside?
- The Basics – An overview of the marketplace model and important definitions
- Different Assortment Strategies – Marketplace, dropship or hybrid
- Problems Solved – How adopting the marketplace model solves the most prominent eCommerce pain points
- Key Considerations – What to consider when selecting a marketplace platform
“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”
- Ashley Milns, Marketplace Business Developer, Decathlon UK
Download The Ultimate Guide to Online Marketplaces to find out how Decathlon, Macy’s, and many other trusted brands are leveraging the marketplace model to win in the changing eCommerce landscape.
